It seems like every few months now a new article is published claiming the return of the Datsun brand. It’s the same old story. It would be Nissan’s bargain-price brand, likely for developing markets, and not in the US. The last spike of interest in this topic occurred in July. Another inning took place in 2008.
Each time, the automotive media collectively takes the news nugget and passes it along like a cursed monkey paw, until its sheer prevalence gives the story credibility. For this round of specious wildfire, it looks like Auto Express was the one who flicked the cigarette butt out the window. They’re not exactly known for judicious use of the “publish” button, so yeah, lets not hold our breaths for this one.
