“Twenty years ago, no one was at our booth,” recalls Kazuhiro Abe, chief engineer of the 2017 Impreza. He was reminiscing about the launch of the third-generation Legacy at the Chicago Auto Show with a wry smile. He had joined the company in 1990, when business wasn’t going so well. The company didn’t even have the clout to get prime real estate in the convention center. Stuck in a remote corner of McCormick Place, the booth was a ghost town. Finally, a woman approached with her toddler, poised to ask a question. The mood at the booth immediately lifted and Abe got ready to tell her how great the car was.
“Can I change a diaper in your car?” she asked.
Naturally, Abe obliged. But he still talked to her about the Legacy’s features. A spacious cargo area, for example. Continue reading