MINICARS: Hot Wheels 1970 Toyota Celica, now in yellow

Hot Wheels 2013 1970 Toyota Celica yellow 02

We take a break from all the Toyotafest coverage to bring you… more Toyota news. Earlier this year Toyotakus had their wildest dreams fulfilled when the 1970 Toyota Celica finally appeared, after years of begging, in the Hot Wheels line. Here’s the first recolor of that gorgeous model. 

Hot Wheels 2013 1970 Toyota Celica yellow 03

A little behind-the-scenes trivia: this Hot Wheels is yellow because JNC‘s very own editor-in-chief Ben Hsu owns a pale yellow 1972 Celica coupe in real life. Hot Wheels designer Jun Imai is a good friend of his and chose the colors based on the cars owned by his pals in the SoCal nostalgic car scene.

Hot Wheels 2013 1970 Toyota Celica yellow 05

The green coupe was a tribute to the real life car of Koji Yamaguchi, one of the co-founders of the Japanese Classic Car Show. The guys at Mattel love to insert easter eggs — racing numbers are often birthdays, names are hidden amongst race logos — when they create the toys, even though most of the public will never know.

Hot Wheels 2013 1970 Toyota Celica yellow 04

While the metallic green version got the hearts of diecast collectors racing, the yellow really captures the look and spirit of the original car. It mirrors almost exactly the 1600GT that lives in the Toyota Automobile Museum in Aichi.


These photos come courtesy of our friend, official Mattel Ambassador John Lambert of the Lamley Group, who is hosting a poll about the greatest nostalgic Hot Wheels castings. These should be hitting the shelves in the next couple of weeks.


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10 Responses to MINICARS: Hot Wheels 1970 Toyota Celica, now in yellow

  1. Nigel says:

    Nice color choice, very cool.

  2. acbpanda says:

    I will get this as i have the Green one!

  3. Aaron says:


    Now Jun needs some friends with liftbacks 🙂

  4. dickie says:

    still needing the 2000gt. good news though – found a perfect donor for “good” wheels to swap over to my cars.

    • Hazrul HotWheels says:

      Agree with you bro… It feels like not enough yet if dont have the 2000gt although i got fnf HW Tyt Supra white, HW Tyt Supra Falken and Tomica Tyt Supra… Oldschool jdm car is a gold aka legend… Without the old one there is no new one exist…

  5. Tyler says:

    Awesome. Now to find it…

    Then some RX3’s?

  6. Kuroneko says:

    Glorious machine!

  7. Hazrul HotWheels says:

    Still waiting the right time to get one of those Celica… Hope can get it soon…

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