Category Archives: cm
‘Nissan Love Story’ ad spans the decades with iconic cars
A new Japanese-market Nissan commercial tells a decades-long love story through classic cars. The spot is part of Nissan’s year-long 90th anniversary celebration, which began in December 2023. The ad features Nissan’s greatest hits in fast succession, promising a little … Continue reading
Toyota Corona ads like this helped establish the brand in the US
Toyota’s entry into the US market was famously disastrous. The Toyopet Crown was built for crowded Japanese alleys, not wide American highways, and its troubled launch almost sent Toyota back to Japan entirely. What redeemed the company was the introduction … Continue reading
Toyota GR86 meets its Initial D and MF Ghost predecessors in new ad
Toyota has teamed up with the creator of Initial D and MF Ghost again in a new ad. The spot features the new GR86, the old 86, and the really old AE86 on a late night touge run while a … Continue reading
Nissan Z haunted by ghosts of Z-cars past on a sleepless night
We’ve seen the formula before. A commercial for the Nissan Z brings out generations of older Z-cars to support the new one. Not a single word is uttered in the whole ad and the narrative couldn’t be simpler. A man … Continue reading
1970 KE10 chases Toyota GR Corolla in new ad that is cringe
In Toyota’s latest ad for the raucous GR Corolla, a cameo by a 1970 KE10 almost threatens to steal the show. Not only that, but there are several references to past Toyota commercials, some obscure enough that only Toyota nerds … Continue reading
The Honda Legend is Han Solo’s preferred transport on this remote backwater planet
The Millennium Falcon might be a fast ship, but when Han Solo visits a primitive Outer Rim world that has yet to develop repulsor technology the galactic smuggler needs to blend in with the locals. That’s why he chooses the … Continue reading
The Acura Integra Type S will take anime to Pikes Peak
It seems stupid, but it took Japanese manufacturers until 2022 to embrace anime as an advertising tool. It’s only been the most influential Japanese medium for about, oh, the last 30 years. Ironically it’s Acura, the first brand created for … Continue reading
Initial D Toyota AE86 gets schooled by GR86 again, with a different master behind the wheel
In January a series of commercials for the 2022 Toyota GR86 reunited it with the famous Initial D AE86. In those commercials tofu delivery boy Takumi is defeated by none other than the Drift King himself, Keiichi Tsuchiya (or at … Continue reading
Toyota GR Corolla joins the family — Rate This Ad
The Toyota GR Corolla is hitting the showrooms soon, so it’s time for some new ads. For Americans, the 300-horsepower AWD hot hatch is probably the most anticipated Toyota in decades, especially if you count only the cars fully developed … Continue reading
Posted in cm
Tagged a20, A80, A90, ae86, celica, GR Corolla, GR86, sports 800, st205, supra, toyota
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Rate This Ad: Nissan off-roads through the decades
A new Nissan commercial takes viewers on a ride through the decades. Titled “60 Years in 30 Seconds”, it features spokeswoman Brie Larson time-jumping from the 1959 to present day in various Nissans. If you think that sounds familiar, it’s … Continue reading
Posted in cm
Tagged 240z, Armada, Baja 1000, d21, datsun, hardbody, nissan, pathfinder, S30Z, safari rally
8 Comments
Rate This Ad: Multi-generational Toyota family
Normally “national sales events” ads are pretty boring. You have the latest models zipping along a city street while APR financing options are recited at Micro Machine Man speed. For this summer’s Toyotathon, however, Toyota is pulling out the classics … Continue reading
As part of Star Wars ad campaign, C-3PO and R2-D2 once helped sell Mitsubishi cars in Japan
A long time ago in a galaxy far, far away a couple of droids landed on a remote, unremarkable planet of mostly water. Its primitive inhabitants had yet to discover interstellar travel, but for some reason these advanced droids got … Continue reading
Classic Toyota Celica and Truck appear in 2022 Superbowl commercial
Toyota has released their 2022 Superbowl ad, and it features a couple of classics. Toyota has chosen to focus not on the cars, but on two real-life brothers, Brian and Robin McKeever, who are Olympic and Paralympic medalists. Much of … Continue reading
That new Nissan Z Superbowl ad is not like the old one at all, because it’s terrible
Nissan misled us big time when they released a trailer for their upcoming Superbowl ad. The trailer promised big stunts and chases with motorcycles, helicopters, and Max Maxian Firebirds, but it wasn’t about that at all. In fact, it’s not … Continue reading
Let the Toyota Carina ED help you celebrate the Year of the Tiger
Four-door coupes might be all the rage today, but the Toyota Carina ED debuted as one way back in 1985. It was a style-setting car in Japan, a pillarless four-door that shared a platform with the sporty Celica. When the … Continue reading
2023 Nissan Z Superbowl ad starring Eugene Levy recalls Ridley Scott’s 1990 Z32 TT spot
Nissan has teased its upcoming Superbowl ad starring the 2023 Nissan Z. Called “Thrill Driver”, it also features some human stars in the form of Eugene Levy, Danai Gurira, and Dave Bautista. The bulk of the action, however, appears to … Continue reading
Toyota AE86 meets 2022 GR86 in stunning Initial D-inspired commercials
We promise we are not turning into an Initial D blog, but this was too cool not to share. We’ve not been shy about crapping on Toyota’s terrible ads before. So consider us flabbergasted that the same company, just before … Continue reading
Posted in cm
Tagged ae86, corolla, GR86, Initial D, keiichi tsuchiya, sprinter trueno, toyota
7 Comments
Toyota GR86 commercial proves, like the car, that less is more
Toyota commercials have been extremely bad since the “I love what you do for me” jump was discontinued. Like completely, utterly, forehead-slappingly bad. Even with the Supra they tried to be cool but ended up sounding like a stepdad trying … Continue reading
Honda brings out all the classics in new ad, “The Origin of Determination”
Every once in a while Honda will put out an ad that reaches deep into its past and pull out all the classics. Sometimes the results are downright beautiful, sometimes they’re terrible. The latest one, released today, falls somewhere in … Continue reading
Posted in cm
Tagged acura, civic, Civic EG, Civic Type R, crx, Dream D-Type, Element, honda, Honda N-Series, McLaren Honda MP4/4, nsx, ra272, Ridgeline, s2000, S500/S600/S800, sb1, t360, vamos
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