Category Archives: cm

As part of Star Wars ad campaign, C-3PO and R2-D2 once helped sell Mitsubishi cars in Japan

A long time ago in a galaxy far, far away a couple of droids landed on a remote, unremarkable planet of mostly water. Its primitive inhabitants had yet to discover interstellar travel, but for some reason these advanced droids got … Continue reading

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Classic Toyota Celica and Truck appear in 2022 Superbowl commercial

Toyota has released their 2022 Superbowl ad, and it features a couple of classics. Toyota has chosen to focus not on the cars, but on two real-life brothers, Brian and Robin McKeever, who are Olympic and Paralympic medalists. Much of … Continue reading

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That new Nissan Z Superbowl ad is not like the old one at all, because it’s terrible

Nissan misled us big time when they released a trailer for their upcoming Superbowl ad. The trailer promised big stunts and chases with motorcycles, helicopters, and Max Maxian Firebirds, but it wasn’t about that at all. In fact, it’s not … Continue reading

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Let the Toyota Carina ED help you celebrate the Year of the Tiger

Four-door coupes might be all the rage today, but the Toyota Carina ED debuted as one way back in 1985. It was a style-setting car in Japan, a pillarless four-door that shared a platform with the sporty Celica. When the … Continue reading

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2023 Nissan Z Superbowl ad starring Eugene Levy recalls Ridley Scott’s 1990 Z32 TT spot

Nissan has teased its upcoming Superbowl ad starring the 2023 Nissan Z. Called “Thrill Driver”, it also features some human stars in the form of Eugene Levy, Danai Gurira, and Dave Bautista. The bulk of the action, however, appears to … Continue reading

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Toyota AE86 meets 2022 GR86 in stunning Initial D-inspired commercials

We promise we are not turning into an Initial D blog, but this was too cool not to share. We’ve not been shy about crapping on Toyota’s terrible ads before. So consider us flabbergasted that the same company, just before … Continue reading

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Toyota GR86 commercial proves, like the car, that less is more

Toyota commercials have been extremely bad since the “I love what you do for me” jump was discontinued. Like completely, utterly, forehead-slappingly bad. Even with the Supra they tried to be cool but ended up sounding like a stepdad trying … Continue reading

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Honda brings out all the classics in new ad, “The Origin of Determination”

Every once in a while Honda will put out an ad that reaches deep into its past and pull out all the classics. Sometimes the results are downright beautiful, sometimes they’re terrible. The latest one, released today, falls somewhere in … Continue reading

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History’s greatest Toyota trucks converge in new commercial

Toyota ads have been pretty lame for a while now but if they asked us how to make one, their latest new ad is exactly how we’d do it. The Big Three have been leaning into their heritage for decades … Continue reading

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Nissan’s 300ZX “Toys” commercial had a sequel where GI Joe rescues Barbie with a Pathfinder

Last week we asked what your favorite car commercials were. In any list like that, the 1996 Nissan spot “Toys” was bound to show up. In it, a GI Joe-esque action figure comes to life, drives a Nissan 300ZX remote … Continue reading

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Nissan Pathfinder ad goes retro with 1987 model

It wasn’t a surprise when Nissan reached into its long history to promote cars like the new Z, or to bring out a classic Skyline GT-R for a Japanese market commercial. Those are beloved models and the older generations enjoy a … Continue reading

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Nissan Z generations converge in this surreal ad

We’re pretty happy whenever we see heritage acknowledged in a Nissan ad. It’s also pretty cool to to see the Z Proto driving along a track with an S30 Fairlady Z and a Z32. But with footage that looks like … Continue reading

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Nissan’s new spokesperson is Japan’s Brad Pitt, and he’s driving a Hakosuka Skyline

Nissan has a new flagship commercial in Japan, and it’s kind of a big deal. Not only does it star several greatest-hit classics from Nissan’s past, but the leading man is actor Takuya Kimura. The significance of this team-up can’t … Continue reading

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Akio Toyoda celebrates Lexus’ 30th anniversary with a champagne glass throwback to the original LS

How does one celebrate a milestone anniversary? If you’re Lexus, it’s with champagne… glasses in the form of a tower on the hood of an LS. One of the most famous car commercials of the 1990s was Balance, the spot … Continue reading

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New cell phone carrier commercial features Datsun 240Z

A new commercial for cellphone carrier Boost Mobile features a nice, lightly modified Datsun sports car. The rest of the spot features music, a lot of sweet moves, and someone maybe named Pitbull? We don’t know, we’re old, like that … Continue reading

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Watch some classic Acura sports cars get abused for a mediocre ad

For its last several generation cycles, Acura has been trying to find a brand identity. The cancellation of the Integra/RSX, the long hiatus of the NSX, and the adoption of various corporate grilles haven’t done it any favors. More recently, … Continue reading

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VIDEO: That time Gucci used a dekotora to sell overpriced clothes

We somehow missed this, but in 2016 fashion brand Gucci used a dekotora to hawk its ridiculously priced clothing. In a video for their fall/winter line that year some Ziggy Stardust-looking “Gucci kids” (yes, that is a term the company … Continue reading

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The 2019 Toyota Corolla is not the best car in this 2019 Toyota Corolla commercial

A new European commercial for the 2019 Toyota Corolla shows the hatchback speeding through the desert, leaving in its dust old milestones of automotive history. Pre-war racers, hot rods, and even Toyota’s own historic models are passed, implying that the … Continue reading

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VIDEO: Treat your car right, or you might get Freaky Friday’d with it

A new commercial for JMS, a Japanese automotive parts store similar to Pep Boys or Autobacs, asks what happens when a car and its owner switch bodies. As the advert begins an owner displays less than kind behavior towards his … Continue reading

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Toyota remakes MR2 pinball commercial for Superbowl

During last night’s big football game, Toyota ran a rather unexpected ad for the new Supra. In it, stunt driver Greg Tracy wheels and drifts an A90 through a giant pinball machine. It’s not a new concept, because not only … Continue reading

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