Tag Archives: s660

VIDEO: Honda “I Like Sports” commercial

With the return of the S-Series in the S660, a reborn NSX launching later this year, and new one-make race series based on the funky retro N-One, Honda is looking once again like a automaker with some soul. Their latest Japanese ad … Continue reading

4 Comments

NEXT VERSION: 2015 Honda S660 review

At the time Soichiro Honda made the decision to jump head first into automaking, the Japanese government was deep into kei jidosha, pressuring car manufacturers to create cheap, utilitarian microcars that would mobilize its citizenry. Honda-san had no interest in that, opting instead to develop a … Continue reading

19 Comments

NEWS: The end of the kei car era?

For Japan’s largest automakers, the kei car has outlived its usefulness. The government is aware of this and is ratcheting up taxes on the uniquely Japanese microcars to make their cost of ownership more on par with regular passenger cars. The … Continue reading

20 Comments

NEWS: Honda S660 confirmed for 2015

Honda has greenlit the S660 roadster, shown at the Tokyo Motor Show last year, for production. The mid-engined kei sports car will begin rolling off the assembly lines in 2015.

9 Comments

EVENTS: Tokyo Motor Show, Day 02

On Day One of the 2013 Tokyo Motor Show we saw one of the most significant concepts to come out of Japan since the FT-86. With that excitement out of the way, we spent Day Two seeing what Nissan’s major … Continue reading

20 Comments