Category Archives: cm

Classic CM: Honda Prelude's Tach Within a Speedometer

The Honda Prelude made its debut in 1978 to compete with sport coupes like the Toyota Celica and Nissan Silvia. Honda would use the flagship model as a test bed for experimental concepts and innovative firsts. Take, for example, the … Continue reading


Classic CM: 1977 Mazda Cosmo AP

Don’t you wish car commercials still had a unique jingle for each model? Not only did the 1977 Mazda Cosmo AP (aka Mazda RX-5) have its own signature tune, there was a whole line of fashion accessories, including a belt, … Continue reading


Toyota Celica Drifts Through Norwegian Milk Ad

There have been examples of J-tin used in non-Japanese advertising before. However, this is the first time we’ve seen a Norwegian anime chick drift an A40 Toyota Celica through a wet obstacle course. These commercials sing the praises of the … Continue reading


Shusei Nagaoka’s Space Funk Mitsubishi Ads

It must be art week here at JNC. Having visited the tranquil papercraft of Ohta Takashi, we shall now blast off in a spaceship shaped like an electric guitar to the world of Shusei Nagaoka.


Friday Video: Groovin’ With Ken, Mary and Buzz

Hey hey, Friday Video is back! In our barrage of JCCS coverage we neglected to post the solution to our last contest, where we asked readers to identify the song playing at 15:48 in Part 1 of Crayon Shin-Chan: The … Continue reading


Sneak Peek at Classic Toyotas in New NFL Ads

The NFL will be running a series of tailgate party-themed ads in the upcoming season, and some classic Toyotas are about to get prominent placement. Here are some behind-the-scenes photos from the shoot, courtesy of the JCCS. In one a … Continue reading


Mitsubishi Lancers Rallying in Rio

We are seriously behind in showing Mitsubishi love so here’s a double dose of commercials for you. Japan is such a small country that it was often fashionable for automakers to ship their cars overseas and drive them across exotic … Continue reading


Toyota Says Crush Your Cruiser for Cash

This is an actual commercial from Toyota in which they encourage you to crush your classic Land Cruiser in exchange for a Cash for Clunkers voucher. Obviously a two-door FJ60 is a nonexistent beast, so was Toyota USA just creating … Continue reading


Toyota Corona RT20, Stunt Machine

Here’s a car that’s definitely no clunker. In the 60s Toyota put out a series of commercials in which their cars performed zany stunts to demonstrate their resilience. Take this RT20 Corona, for example. Sold as the Tiara in the … Continue reading


The Ninja's Arsenal: 1968 Toyota Corolla KE10

Sai. Nunchucks. Shuriken. These are the ancient weapons of the ninja, lurker of shadows, trained in the arts of illusion, stealth and assassination. But did you know there was another closely guarded secret weapon in the ninja’s arsenal that has … Continue reading


Toyota Soarer Soars Through Your Computer

Good lord, this 1983 Toyota Soarer ad looks like a deleted scene from Tron. It’s almost as insanely 80s as this MkII Toyota Celica Supra commercial we found a while back. Just thought you’d like to see what a Toyota … Continue reading


Michael Jackson's Message is Suzuki Love

We’re a little late here, but it occurred to us that Michael Jackson did a bunch of Japanese ads for the Suzuki Love back in the day. We always thought they were a little cheesy in that 80s Japanese commercial … Continue reading


Friday Video: Seibu Keisatsu's New Recruits

Hmm, it seems that the last Friday Video, Keishichou Satsujinka, failed to generate the type of enthusiasm among Subaru and Toyota fans that Seibu Keisatsu clips instill among Nissan nuts. How about the unlikely combination of Seibu‘s cast and Toyotas? … Continue reading


Our Honda, in the Middle of the Street

This is hilarious: the 80s British ska group Madness (of “Our House” fame) did a series of Japanese commercial for the Honda City and Honda City Turbo. Note the appearance of the Motocompo folding scooter, which came with the car. … Continue reading


Honda Z600 Appears in Sprint Commercial

We’ve been waiting for the Palm Pre to go on sale so we can ditch our horribly outdated five-year-old Sony Ericsson Z500. And even though Sprint’s “Now Network” campaign is now on heavy rotation, we didn’t realize that it was … Continue reading


Bluebird 510, For the Supersonic Age!

Man, this ad for the Nissan Bluebird 510 is groovy, baby! The sound barrier breaking motif tied in nicely with the car’s sleek, post-jet age styling. In fact, the character line that extends down the side of the body is … Continue reading


Subaru 1000, Front Drive for the Jet Age

We’re not sure if this 1967 Subaru ad is trying to draw a on the company’s aeronautic background, but there’s plenty of jet footage interspersed with a group of Subaru 1000s at the high-banked Yatabe test track. Of course, Subaru … Continue reading

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Sayonara, Isuzu

Well, it’s February. That means Isuzu’s passenger car division has quietly exited, stage left, from the US auto market as we reported would happen year ago. The end of an era! Our brief time with Isuzu began in the 70s … Continue reading


RS Watanabe TV Commercial

How unbelievably cool is it that RS Watanabe actually aired TV commercials back in the day? Of course, they’re so expensive we’d never slap them on a rally-going 910 Bluebird and sandblast them to smithereens. You could always go with … Continue reading


Sex in the Subaru

Most of us would agree that the ’73 Subaru DL (aka Leone, in other markets) is a sexy beast, particularly with the early, small chrome bumpers, but the accompanying sultry advertising pitch might leave you gasping with it’s blatantly sexist … Continue reading