Category Archives: cm

VIDEO: Subaru, A Life Story on the Line

A new Subaru commercial follows the multiple generations of a family that owns nothing but Subaru wagons. It starts out with a daughter being born and leaving the hospital in a DL.


VIDEO: Toyota’s football game ad had some vintage Aichi steel

The unavoidable championship football game that happened Sunday night isn’t a place you’d normally see some vintage Aichi steel, but if you were watching closely during the Superb Owl commercials, you might have caught some in Toyota’s “One Team” spot. 


VIDEO: Dance through the decades with the Honda Accord

Hey, what better way to declare the pedigree of your products than to show decades’ worth of history? Honda’s latest spot, called “With Every Era,” takes you through Accord generations along with era appropriate song and dance. We’re always happy to see automakers be proud of … Continue reading


CLASSIC CM: Behold, a solid half hour of Suzuki commercials

Do you have some time to kill? Well, then perhaps you can watch a solid half hour of Japanese Suzuki TV spots, ranging from 1978 to 2000, ranging from sincere to zany and selling everything from scooters to off-roaders. Michael … Continue reading


RIP Glen Campbell, singer, songwriter, Datsun man

Legendary singer-songwriter Glen Campbell passed away on Tuesday, August 8 at the age of 81. A prolific musician, Campbell played guitar on some of the most famous American songs of the modern age, including  “Good Vibrations” by the Beach Boys, “Viva … Continue reading


VIDEO: FJ40 Land Cruiser stars in Hankook ad

We all know the FJ40 is legendary in its off-road capabilities. It’s also one of the hottest SUVs in the very hot segment of classic SUVs that are skyrocketing in value. It’s no wonder then that a beautiful Coronado Beige example stars … Continue reading


VIDEO: Why must Honda torture us with this horrible tragedy?

Honda is apparently on a quest to make grown car-loving men and women weep like little babies. In its latest ad, titled “You Are the One,” a girl is cruelly separated from a beloved family member, an EF Honda Civic. Get … Continue reading


VIDEO: Two F1 drivers in a Honda S800

In a series of new ads by Mobil 1, McLaren-Honda Formula One drivers Jensen Button and Fernando Alonso take a road trip across the world. Though the banter is groan-inducing, the good thing is that the pair takes the trip in a … Continue reading


THE SPOT: Acura 30 Years Strong

Thirty years ago, Atari was a relevant name in video games. No one had yet heard the beauty that is the song “Another Day In Paradise” by Phil Collins. And Acura was just bringing their first cars to America. Honda’s … Continue reading


THE SPOT: Behold the bonkers trippiness of these Yellow Hat commercials

Yellow Hat is a nationwide Japanese chain of auto service stores whose ad agency has clearly huffed one exhaust molecule too many. The completely Mr Sparkle-ized ads exist ostensibly to notify you of Yellow Hat’s tire and battery services, but the execution … Continue reading


JNC PROJECT HAKO: look, Ma… I’m on TV!

There are lots of TV commercials which try to appeal to true enthusiasts, but if you were given the keys to a TV production company, what sort of commercial would you make? If you answered that you’d gather a whole … Continue reading

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VIDEO: Hankook Tires shows why FJ40s are awesome

With the popularity of the FJ40 at auction, it makes you wonder if people who buy them will actually use them how they were intended. Sometimes it’s not cool when companies try to spice up their brand with an old Land Cruiser. This … Continue reading


VIDEO: Happy Father’s Day!

Toyota of Japan is cold killing it right now with complex, perspective-shifting videos that would make even Christopher Nolan throw his hands up in surrender. First there was the girlfriend-less AE86 driver story that perfectly synced productions from three different countries. Now comes this heart-rending … Continue reading


VIDEO: Honda animated ad reminds us of all the great cars they no longer make

A clever new Honda ad hit the airwaves recently, opening with an animated CRX chugging merrily along. Soon pixels morph it into a host of Hondas from the company’s past. “Look at all the great cars we used to make!” it … Continue reading


VIDEO: Mazda launches “Driving Matters” campaign

Many automakers claim to sell cars that are fun-to-drive, but is there anyone walks that walk more than Mazda right now? Communicating that message to the unwashed masses, on the other hand, hasn’t always been easy. Thus, the Hiroshima company’s long-standing … Continue reading


VIDEO: Honda “I Like Sports” commercial

With the return of the S-Series in the S660, a reborn NSX launching later this year, and new one-make race series based on the funky retro N-One, Honda is looking once again like a automaker with some soul. Their latest Japanese ad … Continue reading


CLASSIC CM: Celebrate Earth Day with Ansel Adams and Datsun

Nissan is currently enjoying bragging rights as the biggest seller of electric vehicles in history, but the automaker’s environmental bona fides didn’t begin with the Leaf. Back in 1972 Datsun USA launched what would be, at the time, its widest reaching advertising campaign … Continue reading


VIDEO: Toyota AE86 unites lonely drivers around the world

Toyota has launched a new ad campaign called “Next One” in Japan, aimed at getting millennials interested in cars and driving. The latest have been a three-part series that tells a tale as old as time itself. Boy likes girl. Girl likes … Continue reading


CLASSIC CM: 1972 was a very good year, for Toyota

No matter your stage in life, the 1972 Toyota lineup has a car for you. Heading up to makeout point? You’ll get to first base at least in an E20 Corolla. Looking for a more sophisticated woman? The A20 Celica is your steed. … Continue reading


RIP James Garner, 1928-2014

James Garner, actor, car enthusiast, and Mazda spokesman has passed away at the age of 86. He will be missed.