Category Archives: cm

VIDEO: Happy Father’s Day!

Toyota of Japan is cold killing it right now with complex, perspective-shifting videos that would make even Christopher Nolan throw his hands up in surrender. First there was the girlfriend-less AE86 driver story that perfectly synced productions from three different countries. Now comes this heart-rending … Continue reading


VIDEO: Honda animated ad reminds us of all the great cars they no longer make

A clever new Honda ad hit the airwaves recently, opening with an animated CRX chugging merrily along. Soon pixels morph it into a host of Hondas from the company’s past. “Look at all the great cars we used to make!” it … Continue reading


VIDEO: Mazda launches “Driving Matters” campaign

Many automakers claim to sell cars that are fun-to-drive, but is there anyone walks that walk more than Mazda right now? Communicating that message to the unwashed masses, on the other hand, hasn’t always been easy. Thus, the Hiroshima company’s long-standing … Continue reading


VIDEO: Honda “I Like Sports” commercial

With the return of the S-Series in the S660, a reborn NSX launching later this year, and new one-make race series based on the funky retro N-One, Honda is looking once again like a automaker with some soul. Their latest Japanese ad … Continue reading


CLASSIC CM: Celebrate Earth Day with Ansel Adams and Datsun

Nissan is currently enjoying bragging rights as the biggest seller of electric vehicles in history, but the automaker’s environmental bona fides didn’t begin with the Leaf. Back in 1972 Datsun USA launched what would be, at the time, its widest reaching advertising campaign … Continue reading


VIDEO: Toyota AE86 unites lonely drivers around the world

Toyota has launched a new ad campaign called “Next One” in Japan, aimed at getting millennials interested in cars and driving. The latest have been a three-part series that tells a tale as old as time itself. Boy likes girl. Girl likes … Continue reading


CLASSIC CM: 1972 was a very good year, for Toyota

No matter your stage in life, the 1972 Toyota lineup has a car for you. Heading up to makeout point? You’ll get to first base at least in an E20 Corolla. Looking for a more sophisticated woman? The A20 Celica is your steed. … Continue reading


RIP James Garner, 1928-2014

James Garner, actor, car enthusiast, and Mazda spokesman has passed away at the age of 86. He will be missed.


CLASSIC CM: Everything about the 610 Bluebird-U is just sex, sex, sex

What a difference two generations make. 1966 commercials for Nissan’s Bluebird, then of the 410 generation, capitalized on the car’s motorsports prowess at the Safari Rally. The 510‘s adverts were pretty tame as well, just a rundown of its design and … Continue reading


QotW: What’s the worst mod you’ve ever seen on a JNC?

It’s SEMA week, and you know what that means. Steel yourself for an onslaught of the craziest custom cars blasted at you by every media outlet on Earth. Had enough of Lambo doors? Rims taller than a barstool? Paints so … Continue reading


VIDEO: “Chain of Subaru” ad transforms 360 into BRZ and everything in between

In the latest Fuji Heavy video, called “Chain of Subaru,” a Subaru 360 transforms into its descendants like a giant robot from Cybertron. That’s the cool part. The rest is jammed with happy, beautiful people driving Subarus, frolicking, and driving more … Continue reading


VIDEO: KE10 and AE86 shill for 2014 Toyota Corolla

The latest commercial for the 2014 Toyota Corolla will either make you think Toyota is pretty rad or ruin your entire day. The spot titled “Step Up to Style” starts with cool 60s daddy-os groovin’ with a KE10. Flash forward … Continue reading


VIDEO: Honda celebrates 50 years of auto manufacture with “50th Museum” advert

Hot on the heels of “Hands” comes another Honda commercial, this time celebrating 50 years of automobiles. Starting with the T360 truck, the ad takes us on a virtual journey through an imaginary museum of Honda’s automotive greats, including the N360, … Continue reading


VIDEO: Honda celebrates 65th birthday with “Hands” advert

To celebrate its 65th birthday, Honda has created another insanely watchable commercial showcasing its long history of motorized products. In “Hands,” a single nut became everything from a Super Cub to an NSX to ASIMO the robot. It is the … Continue reading


VIDEO: Man trades Kenmeri for Bluebird in Insurance Ad

Is your beautiful car life supported? The auto insurance sales department at American Home Direct would like for you to buy some of their premiums after watching this melodramatic tale. A man must trade in his red kenmeri for a … Continue reading


Classic CM: “My Baby and Me” Mitsubishi Cordia ad by Randy Crawford

Mitsubishi had big plans for Tredia/Cordia twins when they debuted in 1982. The Triple Diamond Zaibatsu was ready to go mainstream with a front-wheel-drive compact, the wave of the future! Mitsu went as far as commissioning renowned album cover artist Shusei Nagaoka to … Continue reading


Friday Video: New NSX commercial could explain what’s wrong with Honda

Remember in the 80s and 90s when Honda could do no wrong? Compare those steallar lineups to the current one and even the most die hard Honda head is asking himself, “What in Soichiro’s name is going on?” Honda Japan’s … Continue reading


Friday Video: Seizure-inducing onslaught of vintage photos is an Isuzu ad, surprisingly

Out of all the Japanese automakers we’d vote Isuzu, hands down, as the marque least likely scour the attic for a heritage hyping infodump of family photos in the name of advertising. Sure we’ve seen history-laden campaigns from the likes … Continue reading


Bonus Video: Mazda Skyactiv gets retro

Not to be outdone by the boys at Fuji Heavy, Mazda has produced yet another look-at-our-awesome-history-of-fun-to-drive-cars montage commercial, but this time without the zoom-zoom. Instead, it’s to get the word out about its new family of Skyactiv motors. The spot … Continue reading


Friday Video: Subaru commercials want your heartstrings tugged

ToMoCo has plenty of FR heritage to capitalize on as they gear up for the Toyota 86 launch, but what about its Subaru BRZ twin? Instead of drifting XT coupes we get a  disowned son reuniting with his father over a … Continue reading