Classic CM: “My Baby and Me” Mitsubishi Cordia ad by Randy Crawford

Mitsubishi had big plans for Tredia/Cordia twins when they debuted in 1982. The Triple Diamond Zaibatsu was ready to go mainstream with a front-wheel-drive compact, the wave of the future! Mitsu went as far as commissioning renowned album cover artist Shusei Nagaoka to whip up some sci-fi illustrations. The TV commercials weren’t quite as far out, but Mitsubishi recorded a dedicated theme song called “Me and My Baby (Cor-Di-A)” by jazz singer Randy Crawford

Crawford was from Macon, Georgia and had a UK Billboard hit. Though only brief clips of her song can be heard in these 30-second spots, a full-length version appears as the lead track on her record Pastel Highway.

Sadly, neither Jackson’s LP nor the Cordia were resounding sales successes. For the car, some point to its bizarre quasi-tech styling or the fact that rally-loving Mitsubishi fans weren’t keen on an FF hatchback. Our friend Murilee Martin might be the only auto journalist on the planet that consistently speaks positively about it, in the process unearthing bizarre Cordia trivia like these ads.

The “dia” part of the Cordia name originated with “diamond,” the part of Mitsubishi’s logo that can be traced all the way back to 1870 and the Iwasaki family crest. Depending on whom you believe, the “cor” half came from the English word “cordial” or “cordierite,” a mineral. All we know is that dismal sales meant the name lasted only one generation.

Meanwhile in Australia, Mitsubishi skipped the original soundtrack and went with a version of Laura Branigan’s cover of “Gloria” from Flashdance. Go figure.

permalink.
This post is filed under: cm, Friday Video, mitsubishi and
tagged: , , , , , , , .

4 Responses to Classic CM: “My Baby and Me” Mitsubishi Cordia ad by Randy Crawford

  1. Tj said:

    It’s worth mentioning too that the Turbo version of the Cordia was used by the Police Highway Patrol in several states mainly because it was the only thing quick enough at the time that wasn’t an over priced exotic.

  2. Toy_yoda said:

    Very sad, indeed. I think the Cordia was a very smart, sharp looking car. Most of us would agree. Odd that it didnt do well though, considering thatmost of the asian market was switching to FF platforms at the time… I mean ‘cmon! Turbo hatch is and was so cool!

  3. Rallymodeller said:

    Ever since seeing them in Road & Track back in the day, I have been fascinated with the Cordia/Tredia. After all, we never got them in Canada but we did get the Colt, and that just looked like a chibi Cordia.

Comments are closed.