After a long rumor parade, it’s finally happening. Early this morning Nissan CEO Mr. Bean officially announced the return of the Datsun brand. Sadly, for Nissan nuts, modern Datsun badges will likely be rebadged Dacias rather than retro 510s. The new entry-level marque will be offered only in developing markets like Indonesia, India, and Russia. No word on specific models as of yet. Rubbing more salt into the wound, Datsun devotees can now expect their googling to return a flood of Sandero lookalikes.
Read the disappointing press release after the jump
Nissan CEO expects strong growth in Indonesian auto market
- Carlos Ghosn details Indonesian investment and the launch of Datsun -
Production capacity to grow to 250,000 by 2014
33 billion Japanese yen investment
Nissan strongly supports Indonesia’s green car program
Return of the Datsun brand
JAKARTA (20 March 2012) — Nissan Motor Co., Ltd. today announced measures to strengthen its production base and sales presence in Indonesia. Total capacity will increase to 250,000 annually by 2014, with the workforce expanding to 3,300, and sales outlets are planned to increase to 150 by 2015.
On March 19, CEO Carlos Ghosn met Indonesia president Susilo Bambang Yudhoyono and reiterated Nissan’s commitment to the nation’s motorization.
“Nissan is bringing new jobs and new vehicles to Indonesia,” said Ghosn. “We are going to expand our production capability and offer a new and exciting product line here.”
The new plan announced today will make Nissan’s Cikampek site, located 80 kilometers outside of Jakarta, one of the largest production facilities in the ASEAN region for Nissan.
In 2011, 890,000 vehicles were sold in Indonesia, for the first time making the nation ASEAN’s largest car market. Nissan is in line to achieve its sales objectives of 60,000 units for fiscal year 2011. Indonesia total industry volume is estimated to increase nearly double by 2017 compared to 2010, largely driven by the introduction of the Green Car program now being drafted by the Indonesian government. Nissan strongly supports the program and looks forward to its speedy ratification.
While talking to the media, Ghosn announced the return of the Datsun brand, Nissan’s third global brand, alongside Nissan and Infiniti. Datsun will provide sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese carmaking expertise and is a important part of Nissan’s DNA. Datsun vehicles will start sales in India, Indonesia, and Russia from 2014.