Dodge Challenger and Colt, By Mitsubishi!


Silent shaft technology! Rally cluster! Power mirrors! Four-wheel disc brakes! Handsome wood-grain paneling! These were the selling points for members of the Triple Diamond Mafia infiltrating the Dodge lineup in 1978. Game show host Wink Martindale narrates this promotional video featuring the Dodge Challenger and Colt models. Yes, they were actually three different Mitsubishi models — the Galant Lambda, Galant Sigma Wagon and Lancer — but Mr. Martindale wants you to take home America’s fifth best selling import! Watch the video below the fold.

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4 Responses to Dodge Challenger and Colt, By Mitsubishi!

  1. Tyler said:

    I watched all 5 minutes and still can’t figure out the red grille.

    How about a Plymouth Arrow Jet now? ;)

  2. bert said:

    You know…..with all the whining about how we should buy “American” and keep our jobs from going overseas, I think people have forgotten that the foreign auto industry has carried this nation for many years now, with most foreign cars being built right here in the U.S.! For example Volkswagen is building another plant in Tennessee, that is projected to bring I think 40,000 jobs and 1.4 Billion in lifetime revenue! I say keep the Japanese cross platforming comin! To quote one of my favorite movie lines..”Russian components, American componenets! All made in Taiwan!!

  3. Tyler said:

    I agree- Volkswagen and Honda have been building cars here for 30 years now.

  4. big O said:

    “Hotstripes” huh!