7 Responses to 90 Years of the Mazda Logo

  1. master logray said:

    If you read through some old issues of Mazda News, they actually had an article from around the mid to late 70′s on how Mazda was rebranding everything with the 1975 era Mazda logo and the mazda blue colour – everything from oil tins, to factory signs, blotting paper etc.

    Personally I think they missed one, “Toyo Kogyo” was labelled nice and clearly for quite a few years.

    I think the logos from 1992 and onwards look like crap.

  2. matt said:

    ^agree 100% about the logos
    hey’re meaningless without the script
    same with toyoda

  3. Sarcasmo said:

    Gotta love the “seagull”. NOT

  4. Matt said:

    It’s interesting to see both Mazda and Porsche holding on to a 70s font for their script logo. The 1997 “seagull” looks better than the 1992 eye thing IMHO, plus they did a nice job of branding themselves with the whole zoom zoom thing. Although I think the blue rotary shaped 1959 logo from the photo should be the one they kept. Modernized a bit, it would be sharp.

  5. Sarcasmo said:

    I loved the owners manual and keys to my ’79 Mazda 626, back when I had it… around ’93. They said Toyo Kogyo, everywhere. Also, my 85 Subaru GL 4×4 Turbo’s brochures and keys said Fuji Heavy Industries on them. At the times, I was like “Who?” :)

    • Ben said:

      That’s pretty cool, Sarcasmo! I like how on older Toyotas you can find the katakana logo or the word “Toyoda” on many parts as well.

  6. polydimethylsiloxane said:

    I had 1 ’78 626, what an awesome car it was!