Mitsubishi's Erimaki Mirage Creates Frill-Necked Lizard Boom

We know what you’re craving: more Mitsubishi ad campaigns from 1984! Stunned by our mind-reading abilities, aren’t you? Far from an Orwellian nightmare world, that year turned out to be a resounding success for the triple diamond mafia’s marketing department.

You might think that getting album cover artist Shusei Nagaoka to draw mind-blowing posters for the Starion and Cordia would be an epic publicity coup good enough for a single model year. But one ad agency had the genius to double down and compare the 1984 Mitsubishi Mirage with a frill-necked lizard.

erimaki mirage mitsubishi

Japanese cars often have nicknames bestowed on them from particularly memorable commercials. Perhaps the most notable example being the kenmeri Skyline. So when Mirage ads began featuring the frill-necked lizard’s outlandish bipedal sprint, they inadvertently created a frill-necked lizard boom.

erimaki mirage 3

What the two have to do with each other is not entirely clear, but goods based to the running reptile began to take off, including a picture book called Run, Frill-Necked Lizard-kun! Take the Japanese word for frill-necked lizard, erimaki tokage, and you have the Erimaki Mirage, shorthand for the 1983-87 generation.

Okay, I think we’ve got it all out of our system. We promise not to post about 1984 Mitsubishi ad campaigns for at least several months.

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9 Responses to Mitsubishi's Erimaki Mirage Creates Frill-Necked Lizard Boom

  1. Nigel said:

    Thank you, a good laugh is always welcome on a Monday morning. The diagram looks like a Tomica toy.

  2. bert said:

    I wanna see a mirage on it’s back wheels runnung like that! Now that would be good TV!

  3. Brad D. (TSiSS350) said:

    Thats cool stuff. Just picked up an ’84 Starion, would love to see that ad!

  4. nlpnt said:

    I miss my ’87 Colt 3 door…

  5. Nigel said:

    Ben, those are the very ones I speak of. (Just add a penny, pull it back and watch it go.)

  6. Vic said:

    I had a friend of mine that had the Dodge Colt Turbo version of that. That was the epitomy of pocket rocket. Well at least back inthe day.

  7. Sarcasmo said:

    Plymouth Champ GTS.. nuff said

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