Tata Motors to Buy Nissan, Revive Datsun Name

tatasumo.jpgNot content with its recent purchase of Jaguar and Land Rover from Ford, India’s Tata Motors is turning their sights eastward with a lock on Nissan. The Ford deal netted India’s largest conglomerate three other hallowed marques too – Rover, Lancaster and Daimler (this one, not that one) – for the bargain basement price of $2.3 billion. Buy two, get three free!

In a deal signed last night, the Tata Group will get a 37% stake in Nissan Motor Co., Ltd. for $4 billion. That, according to Japanese law, is enough for a controlling stake in the boardroom. As part of the deal, Tata will also acquire the Datsun and Prince names, which chairman Ratan Tata plans to revive, adding that they “still have a lot of cachet in nations like Kenya” thanks to the East Safari Rally of the seventies.

Tata was founded in 1945 by Jamshetji Tata and produced its first vehicle in 1954 with Daimler-Benz. The car pictured above is the Tata Sumo, a mid-size SUV that, to be honest, seems rather top-heavy. Which, really, is the first thing you think of when you hear the words “sumo” and “tata.”

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This post is filed under: datsun, nissan.

8 Responses to Tata Motors to Buy Nissan, Revive Datsun Name

  1. CTZ said:

    Haha, nice one. You had me going through the Google News trying to find more sources. Then I saw your [Source].

    Happy April Fool’s day!

  2. TSiSS350 said:

    Haha! I cant wait for this to hit autoblog as the truth!

    Happy April all!

  3. elmonoloco said:

    This is a joke?! All hell, I have been telling everybody about this all day!!

  4. Jnostalgics said:

    We almost weren’t gonna do anything for the the 1st, but then thought eh, what the hell :)

  5. leongsoon said:

    I was reading thru the whole thing looking for “april’s fool”, then saw the source :D

  6. ProTreeCRX said:

    haha, you got me. this article got me real pissed off. glad to hear that it aint true!! “revive prince and datsun” when i read that i was like who the f*ck are these bozzos reviving classics just to make profit

  7. Burabuda said:

    part of how funny this was is that it sounds plausible