Economies of Scale

When we were kids, we’d scuff up furniture, walls, floors, ceilings and anything else our parents valued with hundreds of little metal cars. Of course, in the US that meant Matchbox or Hot Wheels, and for a brief while, Pocket Cars. Of course, Pocket Cars was the American market name for Tomica, a Japanese line of diecast cars that, unlike their 1:1 scale counterparts, had a very little success in the US, due mainly to their higher cost and lack of recognizable models (to American eyes, at least).

In Japan, however, Tomicas thrived and in 2004, parent company Tomy launched a new lineup called Tomica Limited Vintage, a line of highly detailed cars based on nostalgics! Cars range from Prince Skylines to Mazda K360 three-wheelers to Toyota Crowns. Prices start at ¥790 for a small car like Subaru 360 Wagon and cap out at ¥3000 for a Hino RB10 Bus. All models are 1/64 scale.

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This post is filed under: diecast, minicar.