Nissan has just released a new beautifully shot video for the launch of the 2018 GT-R in Hong Kong. It’s filled with shots of an R32, R33 NISMO 400R, R34 Vspec II Nür, and the R35 gliding through the urban streets. I will admit that I rolled my eyes at the cheesy opening scene, but by the end of the two-minute video I felt the pang of my heartstrings getting seriously yanked.
The dialog-less video opens with three boys stoked at the sight of a gunmetal R32 and chasing it down the road. Gorgeous shots showing the evolution of the GT-R follow. Take note of the part where the R34 enters a tunnel — it’s brilliant.
Though the video is ostensibly a promo for the R35, it really demonstrates the heritage and cultural power of the GT-R. We would love to see Nissan produce something like this for the US market. We won’t spoil the end, but it’s worth watching it all the way through.
That’s what understanding your own heritage is about. Wonderfull…
Funny Nissan filmed in a place that is ridiculously car unfriendly: https://jalopnik.com/the-cars-i-found-abandoned-and-junked-in-hong-kong-will-1823380662
HK may be car adverse from a cost standpoint, but I think you will find that car enthusiasts go through great lengths to own premium examples. HK is stereotyped for its supercars, but there are enthusiasts who pay the equivalent of a mortgage to park their Integra Type Rs, Lancer Evos, and GT-Rs. Quite a different world than the US.
Also, Hong Kong has some of the most backward regulations on cars that tends to discourage ownership. (Idiotic government and police)
Engine swap? Don’t even think about it unless you don’t plan to plate it!
Oh your car seems modified (Especially Japanese cars, even if you are driving a bone stock STi or Type R)? We are impounding it for an inspection! And you are going to pay for it!
Being an enthusiast in Hong Kong is hard…… I salute all of my friends in Hong Kong that take the extensive efforts to own their favorite JDMs.
Very true Ben. owning a performance or even modified vehicle is a luxury in HK..parking them as space is a premium…hence why there is Macau, which is the equivalent to Vegas.
Love that commercial boy grows up and gets a GTR
I think it’s implied that his buddies got the R33 and R34, and they’re still friends bonded by GT-R love. Heartwarming!
Very true Ben. owning a performance or even modified vehicle is a luxury in HK..parking them as space is a premium…hence why there is Macau, which is the equivalent to Vegas.
Very nice representation of the GTRs and its legacy…they should have included the 1st generation as well to make it complete. but tastefully done and sends a nice positive message
They could have started with the Hakosuka GT R that would have been a joy. But nicely done.