NEWS: Toyota trademarks the Supra name in Europe

1980 Toyota Supra

Further evidence that the Supra is poised for a return has arrived in the form of a trademark filing. Toyota has claimed the name in the European Union Trademark system for use on an automobile, according to AutoGuide. In 2014, Toyota filed a trademark for the Supra name with the US Patent and Trademark Office as well. 

1001_Toyota FT1 Graphite

Toyota is currently rumored to be collaborating with BMW, who will market their own version of the car, to put it into production. The buzz around this project is that it will be more than a simple rebadge. This cars will likely different completely different sheetmetal, with speculation that the Supra will hew closely to the Toyota FT-1 Concept — whose designer, we learned, owns a JNC Celica.

Of course, none of this is written in stone, and automakers often apply for trademarks just to stake a claim to the name, regardless of whether they actually use it. However, with Supra marked on two continents and BMW test mules running around, it’s seeming increasingly likely.

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6 Responses to NEWS: Toyota trademarks the Supra name in Europe

  1. Nigel said:

    Hope the Supra is real !

  2. Byron Chiu said:

    Meanwhile at Nissan: **moooooooo**

  3. toy_yoda said:

    I work at a Toyota dealership. One of the sales managers is slated to go to “Supra School”. Not sure when that will be but several months before the release of the remodeled Tacoma they chose one of the salesman to go to our regional “Tacoma School”. I suppose we shall see what pans out over the rest of the year…

  4. Z said:

    Where is the new Z????

  5. Gary said:

    Here’s hoping the final naming will reflect the A40 series nomenclature of the very first Supra!

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