This is an actual commercial from Toyota in which they encourage you to crush your classic Land Cruiser in exchange for a Cash for Clunkers voucher.
Obviously a two-door FJ60 is a nonexistent beast, so was Toyota USA just creating a generic SUV from one of their own models in order to avoid using another automaker’s product? Or is the marketing department so far removed from Toyota’s heritage that they think nothing of slapping the Toyota faithful across the face with this suggestion?
This clip was put up under Toyota USA’s own YouTube account, so you can click on the video above and let them know what you think.
As a side note, if any real FJ60 owners are considering this, it’d be a pretty stupid idea since all but the most rusted out hulks can fetch more than the $4500 C4C rebate.
And in case you were wondering, it would take about 5 years for a car bought under C4C to save enough fuel to offset the carbon created during its manufacture. For a small truck, it could take 10 years, according to this article. The vouchers come out to $175.53 per ton of carbon offset, which is about 10 times at which Europe’s carbon exchange trades. Let’s call it what it is, a bailout for the auto industry.