This gets even better.
This product is called Kimi Kurasu Machi. It is made from carrots.
This little blog entry explains that there is a trend in Japan for making Shochu out of various vegetables (carrots, pumpkin, wasabi) in order to make use of substandard vegetables. In the US, that would be animal feed, but Japanese expectation of perfection in food products means that their substandard is our Grade A. Kiyose is known for carrots, and in 2007, they started making Shochu from carrots under the above mentioned name, which means "The town where my dear lives". Once they figured out how to get the carrot taste filtered out, the fruity flavor that was left was really appealing to the ladies. The first production was 2007, with the label posted earlier that has the pickup truck on it. Part of their genius seems to be the nostalgic label and limited production run, because they sold out of the first production run of 3000 bottles by the end of October 2007.
Here's a larger image of the 117 Coupe label:
The various labels on the assortment of products subtract more of the layers of people from in front of the car.
I'm doing really well at finding these images all of a sudden. This is the other label:
It subtracts the wedding party and photographers, some of the background, and leaves the young gir hugging the young man and the little dog. So that one shows most of the 117 Coupe.
That seems to be carrot jam.
BUT! Look over to the right. Under the tori gate is a Subaru Sambar!
This is a smaller image, but centers the little van and shows more of what is lost on the right side of the picture in the big image.
The images are actually taken from a diorama:
This was a commissioned work by artist Takashi Ohta with a studio name of "Paper Museum".
There is mention that the 117 Coupe was included as a tribute to the 40th anniversary of the car.
Too much to read.