Category Archives: subaru
I’ve just spent the Thanksgiving holiday driving through rural Oregon, along the Columbia Gorge, up to Portland and ultimately Seattle. It rained, heavily, non-stop the entire 900 miles. Everything from minivans to tractor trailers threw up walls of mist so … Continue reading
It should be no surprise by now that the Japanese Classic Car Show continues to grow each year, but we still weren’t quite prepared for just how much bigger and better it was for 2012. Let’s recap some of the highlights … Continue reading
Earlier this year the first section of the Shin-Tomei Expressway opened for traffic, marking a new era for Japan’s highway system. Naturally we went exploring, taking this newest road to one of the oldest inhabited regions of Japan, the Kii Peninsula.
Back in April we reported some news about some upcoming Hot Wheels cars — a Subaru BRAT and 1982 Toyota Supra. Well, Subarites and Toyotaku rejoice, cause photos have now been released by Mattel!
The Japanese are known for offbeat, zany or downright insane car commercials, but clearly not all of them would translate to western audiences. International marketing departments have their own way of luring you into the showroom, so we ask: What’s the … Continue reading
There’s a special place in the Japanese heart for wagons. Sure, they’re loved in America now, but over there in Japan they were always cool. At the Mooneyes Street Car Nationals, where sports cars and two-doors are the exception, not the rule, … Continue reading
Eight-and-a-half feet of reliable snowfall blankets the mountains of Nagano Prefecture each winter, transforming quaint and quiet towns into temporary getaways for Tokyo-ites. When the snows disappear so do the downhill skiers and onsen soakers, but local FJ40 Land Cruisers stay to witness the spring thaw. … Continue reading
Fuji Heavy Industries recently launched the Subaru Philosophy blog, and although it has only two posts so far things look promising. The first describes the origins of the company name and the logo (spoiler alert: the Pleiades constellation), while the … Continue reading
Chiharu Tamura may be a hero to many for his work as Deputy Chief Engineer of the Lexus LFA. To us, it’s because he drives a 1968 Subaru 360. Not even 27 of these 20PS kei jidosha would equal a single LFA’s output, … Continue reading
As we gear up for Toyotafest this weekend, watch this promotional video in which engineers describe incredible feats of packaging that made the Subaru BRZ and neo-hachiroku twins smaller than a Scion tC. This is the Steve Jobs-level passion for and/or obsession … Continue reading