NEWS: Get your Juke in Nissan heritage colors

NissanJuke2015

Nissan recently revealed the 2015 Juke to media in Nashville, Tennessee. This garishly colored example, which reps jokingly called the “USC edition,” is part of a new program that allows buyers to pimp their Jukes with custom coloring. We think this will lead to a spate of pretty bizarre looking specimens of the already-funky Juke on US streets, but for JNCers in Japan, you can choose from a palette of heritage colors that have appeared on historic Skylines and Fairlady Zs. 

Nissan Juke 80th Heritage Colors

In honor of the company’s 80th Anniversary, Nissan is offering the Juke in famous hues that have graced its iconic cars. From the Fairlady Z, there’s Premium Sunflare Orange and Premium Deep Maroon once found on S30s. From the Skyline comes Aurora Flare Blue Pearl, based on the Bayside Blue that was the hero color of the R34 GT-Rs. And because Japan, there’s one final shade of Brilliant White Pearl.

All 80th Anniversary Edition Jukes come with bronze electronically retractable door mirrors (for those tight Tokyo parking spaces), bronze 16-inch wheels, and chrome plated door handles.

Nissan Juke 80th Special Color

Come 2015, you’ll be able to create something similar with your Juke. In the version shown last week, the wheels, head- and foglight bezels, side mirrors, door handles, spoiler, and running strips were all finished in custom candy red. In addition the new version will have boomerang headlights and taillights and a revised fascia. If Ferrari, Porsche and Rolls Royce can have personalized editions, why not the Juke?

Source: Nissan

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25 Responses to NEWS: Get your Juke in Nissan heritage colors

  1. dankan said:

    Sounds like a great idea. That yellow with red highlights one is right on the money. Although a hot hatch version of the Note using the bits from the new Clio Renault Sport would be even better…

  2. Dave said:

    Isn’t the S30 color called Grand Prix Maroon? This is a nice program, and the yellow looks great. I quite like the Juke, definitely one of the most interesting and worthwhile products Nissan has right now. I LOVE that photo of the R34 with the ZG.

    • Ben Hsu said:

      You’re right, Dave, but for some reason Nissan isn’t calling them the same names as the original colors. My guess is they have a bit more pearl or metalflake than the originals.

  3. Dennis said:

    I’m all in favor of bringing back the old colors in place of the bland paint colors on most current cars, but USC Edition? As the parent of a recent USC grad, I have to say students around campus tend to lean toward BMW, Lexus, Infiniti, or other upscale cars. With the cost of a USC diploma running about nine Jukes, I don’t think we’ll be seeing too many Alum license plate frames on the Nissan from Bizarro World.

    Fun colors, though, and maybe there will be a UCLA Edition to keep the rivalry going.
    Dennis

  4. Chase said:

    I didn’t think they could make the Juke any uglier but Nissan has proved me wrong. I don’t understand the point of this either. The kinds of people who own or will own a Juke are not interested in the history of Nissan’s iconic cars or the colors that came on them, so why try to make a connection between the two that will rarely be identified?

  5. E-AT_me said:

    I will be honest with you, right now, right here… I love the Juke.

  6. dickie said:

    Hahaha. This comes at a perfect time after the news that Nissan will not be producing the idx. Particularly because Pierre Loing was quoted as stating that he believes “Nissan’s Juke CUV is a competitor of sorts to the BRZ and FR-S, as it has similar performance characteristics, as well as a DI turbocharged 4-cyl.”

    So now all you Nissan enthusiasts out there aching for a car payment can head to your local dealership and cough up the modest down payment you were saving for the idx on this small FWD crossover SUV… and as a bonus you have some cool retro-inspired colors to choose from (provided you like metal flake and orange peel overload).

  7. DallasD said:

    Nissan’s colourful gesture is appreciated, and the colours actually look pretty good on the Juke. For a while, I passed a Juke every day, during my commute, and thought that it was the ugliest thing that I’d ever seen. Since then, though, it’s grown on me, because I relate it to this. If it was an off-roader, I’d love it. If it was a sports vehicle…no thanks, I’ll pass. Nissan, you can do better! Leave Kid Galaxy alone!

    Wait, wait…I read that they wouldn’t be producing the IDX. Is it true?!

    • Randy said:

      How about more colors on ALL their cars?

      Motor Trend article said it would be delayed ’til after 2016, “if ever.”

      Will rant on this later; almost 4:30am; need nap.

    • dickie said:

      it’s not going to make it to production because of the cost of engineering a new platform and bringing it to production. They’re also apparently worried that creation of the idx will cannibalize sales of what they consider their entry-level sporty car, the Juke (Ha!), and they were quoted as saying they consider it to be a direct competitor to the Scibaru and by extension Miata.

      With them releasing updated CVTs and Ghosn talking about Nissan’s contribution to the future of autonomous vehicles, it seems like Nissan has abandoned the idea of making cars for drivers; they’d rather sell you an appliance (in a range of sporty colors!) because it costs less to produce and they can add premiums to the sticker price of their existing models.

      It’s too bad. Competition is good for the market, and it would keep Toyota and Mazda on their toes and maybe prompt Honda to return to the market with a new S-car.

      • Randy said:

        Yeesh… They got it wrong. The Juke does NOT compete with the 86 (and THEY need better names, but I digress). It competes with the RAV4, CRV, etc. It’s a frickin’ CROSSOVER; not a sports car, or a sporty car, and I have zero interest in a self-driving vehicle. I will NOT cede control of my vehicle, as long as there is ANY choice.

        In the MT article, they said that it probably wouldn’t be worth the engineering costs for a car that would sell 50-60,000 units, at under $30,000 each.

        Hey Nissan, you’d sell more than that in the U.S. ALONE. Considering that you sell in countries I can’t spell – or pronounce – that’s a pretty self-defeating way to look at the possibilities for a car that, from what I read, got GLOBALLY positive responses.

        We know that at least ONE person from over there was checking in, so MAYBE other(s) is/are, as well. Maybe they should take a look at the spirited discussions that came from those pages.

        Here’s the idea – this is free to you, Nissan, or anyone who wants to make a car people are already interested in:

        - More body styles:
        TWO-DOOR COUPE, as presented;
        FOUR-DOOR SEDAN; copy the mech. bits from the Miata, and make a
        CONVERTIBLE (the only 4-seat covertible in its class, until Toyota beats you to it). Not a folding hardtop, but an actual CONVERTIBLE.
        TWO-DOOR FASTBACK/HATCHBACK (“fasthatch”).

        With about a 12″/30cm extension to the rear of the structure, a
        FOUR-DOOR WAGON, and a
        TWO-DOOR LONGROOF hatchback (think ’85-’92 Civic 2dhb). (If anyone here is good with Photoshop, etc, maybe they can create this whole family… Just drag the C-pillar back to the rear of the body. My artistic ability is almost as good as my athletic ability.)

        - Multiple trim levels, so you are attractive to the first-time buyer through the hedge-fund manager who wants a toy. Base, Mainline, Sport, Luxury and Touring. It’s all just equipment levels.

        - Dealer-installed options/accessories.

        - Dump the Independent rear suspension as “standard” equipment; make it optional, or maybe standard on Sport/Luxury/Touring. You DID design a flexible chassis, right?

        - Ditto for the 19″ wheels and massive 4-wheel-disk brakes. Silly on the commuter/grocery-getter versions. Disk/drum still works fine, and for some reason I can’t understand, still costs a lot less than 4-wheel-disks.

        - Fabric seat covers, with Neoprene, Leather, Otter fur, whatever, on the higher levels.

        - If the cool lighting effects have to go, then so be it. Keep the style.

        - Since you’re affiliated with Renault, the development costs can be recouped faster by using it over there, as well.

        Stop the whole niche-vehicle thing; wider appeal = more sales = faster payoff.

        I’ll use Chrysler as an example; a little thing called the K-Car (for those too young to remember). The Aries/Reliant, with some tweaks and “platform adjustments,” became LeBarons/400s/600s/Daytonas/Lasers/those gorgeous LeBarons of ’88-’9x/”Baby” New Yorkers/Caravelles/E-Classes, etc. Oh yeah, and the best-selling minivan family on the planet. This from a company that may have been months from no longer existing. So a company that has an alliance wih a major European manufacturer, and whose vehicles I see in the background of news reports from all over the world can’t do it? Really?

        • DallasD said:

          Okay, then they should build the IDX on the existing Z-car platform. Isn’t it still shared with the Skyline? I forgot what it’s called in the US. Like you suggested, forget the frivolous features and make something truly entry-level with a 4-cylinder that doesn’t compete directly with the Z…but that’s the problem, isn’t it? It would compete, just like the Z competes with the Toyobaru. They’re different cars, but those differences aren’t important to the mass market.

          • Randy said:

            Basically, yes.

            Over at Wiki, the Skyline’s 2006-2014 FM Platform is also used for the 350Z, 370Z, Infiniti FX, M, G37 and EX. In eight years, I’m pretty sure it’s already been paid off.

            A 4-cylinder engine would put it beneath the sixes of the higher models,

            Just like the Celica came out of the Carina, so same concept – full line.
            “Toyota was able to save development and tooling costs by building a family sedan and a sports car on the same platform and in the same factory.”

            Just had a thought: In an earlier post, we were discussing how the twins got the concept of the original Z better, and now I find myself arguing for the IDx in the same concept as classic Toyotas… Go figure.

            I’m thinking that if it were to cannibalize any in-house cars, they’d be from the Versa and Sentra, but the interior space and RWD/FWD designs would also play a part in those purchase decisions. (A neighbor who ALWAYS bought Chrysler prods bought a Legacy the last time out, ’cause Dodge had nothing in a FWD family-size sedan at an acceptable price.)

            Tuning is tuning; an Avalon can probably be made a boulevard cruiser, or a near racer. Certainly, the same can be done here.

            I don’t think the Z really competes with the twins, though. Being a higher-priced 2-seater, I’d think it’s somewhere between them and, say, Corvette. As far as demographics go, I don’t know anyone who could live with owning just a 2-seater, but most of them could certainly do with owning just a 4-5-seater.

            As far as “something truly entry-level,” ALWAYS. I heard the other day on some news program that “the rich will always do okay for themselves.” I’d look to appeal to the BMW 3-series buyers at the higher end, or those who’d LIKE TO buy a 3. The lower-price area can be all the way down to a graduation gift/delivery/commuter-that-gets-washed-if-it-rains vehicle.

  8. RdS said:

    Ha,
    Was thinking about this only this morning! (Well not the heritage colours, but odd coloured juke’s in general)..
    I was passing the local nissan dealer who has a juke in the front of the yard – pearl white with orange highlights everywhere.. Including the windows of the machine-faced windows. Eye catching for sure!

  9. michael singson said:

    Are those bronze hubcaps?

    • Randy said:

      Apparently… Bronze seems to be the new thing. Jeep’s doing the Dragon Edition on the Unlimited, with “Dragon Bronze” accents.

      It does seem odd to me though, that a “Special Edition” vehicle like this would have wheel covers (the Juke; not the Jeep)… On a “regular” one in bronze, I can see it, but this hits me as a little odd.

  10. Big Al said:

    So now we know what happened to the designer of the Pontiac Aztek. Sorry, but the Juke is not an appealing vehicle.

  11. Dean said:

    No, I’m good.
    That’s one fugly vehicle right there.

  12. Drive510 said:

    Wow, owners can now pick and choose color schemes? I hope they aren’t juking with me. I wonder if I can ask for black with bronze and silver BRE scheme to keep the flow with the mirrors and wheels.

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