Mazda knew when they unveiled the Miata at the 1989 Chicago Auto Show that they had built a true driver’s car, one whose stated purpose was to create joy. That was 25 years ago today. What they couldn’t have known was that it would become the best selling sports car of all time. Soon the likes of Toyota, Nissan, Honda, BMW, Mercedes and Audi all tried to emulate the formula, but it was only Mazda that sold 1 million drop top smile generators to loving owners all over the globe. Today it officially becomes nostalgic.
To mark the momentous occasion, Mazda released a website and short movie in Japan. In the video, Miata program manager Nobuhiro Yamamoto speaks to the intent behind the original, revealing just how much heart was poured into the project. And when Yamamoto-san talks about a car “that makes everyone feel joy and happiness” or “animates life and becomes an irreplaceable partner” you know he really means it because the car is that good. Watch the video and if it doesn’t make you want to buy a Miata — and the brilliant thing about it is, anyone can afford it — you are probably dead inside.