KIDNEY, ANYONE? $1,600 Datsun steering wheel watch auctioned at Bonhams

Datsun 510 Watch $1586

We’d gladly give up our internal organs for ridiculously rare cars, but a wristwatch? Amidst all the excitement over million dollar Toyotas at the Monterey Historics we nearly overlooked the fact that a rare Datsun timepiece sold for $1,586 at Bonhams’ Quail Lodge auctions in Carmel, California that same week. 

Datsun 510 Watch Bonhams Auction

Details are scarce. The only description given is that it is nickel-plated and has “mechanical movement by Gottlieb Weber, single jewel, luminescent hands on Datsun logo dial with rubber sport strap and steel buckle and case back; 39mm diam.

Datsun WristWatch 610 260ZNo history of the watch is given, but it appears to be from a Canadian promo that promised to give 10 lucky customers a brand new Datsun 610 back in 1974. 1,000 steering wheel watches were given away as well as second-place prizes but, as you can see, is probably worth more than most of those 610s 40 years later.

Thanks to Dennis S. for the tip!

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8 Responses to KIDNEY, ANYONE? $1,600 Datsun steering wheel watch auctioned at Bonhams

  1. yhlz said:

    That would definitely be cool to have! But for that price ill be fine with something a little bit cheaper.

  2. Nigel said:

    If, I had the watch I would gladly trade it for a 610 or two.

  3. invinciblejets said:

    Wow really cool if I had the money I would definitely own that…..

  4. John M said:

    I want to enter the contest! I hope it’s not too late.

  5. Indo JDM said:

    Wowwww..it’s really cool …how about making a repro of those watches ???

    I can’t afford a $ 1,600 watch ( at least for now) but if they make a limited repro of those watches I will happily pay $ 100 for one.

  6. tkmedia said:

    Calling my watchmaker right now!

  7. bob said:

    Seems these promo steering wheel watches weren’t all that uncommon…

    http://watchestobuy.com/CitroenSteeringWheel.htm

  8. Patrick Horn said:

    Just recently found this article about the Datsun promo watch and how it sold for so much at auction. And that is only because a close friend of mine has this very watch (1 of the 1000 given away) and is now looking to sell it. So just to let any interested parties out there that may read this. there is one genuine Datsun Steering Wheel watch, IDENTICLE to the one shown in this thread and it is up for sale to anyone interested. Feel free to contact me if interested.

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