Tag Archives: elf

VIDEO: The Isuzu Elf had a cute name but did massive work

The Elf is to Isuzu what the Land Cruiser is to Toyota or the Skyline is to Nissan. At 61 years old it’s the longest running nameplate in Isuzu’s history, and a truck that can be seen in almost every … Continue reading

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GALLERIES: A virtual tour of Japan’s impressive Isuzu museum

Isuzu Plaza, the official Isuzu museum was opened in 2017 in Fujisawa, Kanagawa Prefecture, next to one of the company’s oldest factories. It’s currently closed through April 30 due to the coronavirus pandemic, but thanks to Isuzu you can still … Continue reading

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NEWS: NA Mazda Roadster, Mitsubishi Model A inducted into Japan Automotive Hall of Fame

The 2019 inductees for the Japan Automotive Hall of Fame have been announced. The ceremony took place earlier this month, welcoming four historically significant vehicles and three important individuals for their impact and contributions to Japan’s automotive industry.

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NEWS: Isuzu celebrates 60th anniversary of the Elf

Yesterday, every major newspaper in Japan carried the above spread in celebration of the 60th anniversary of the Isuzu Elf, the first Japanese cab-over-engine light truck in its class. In six decades and six generations, the Elf has sold over … Continue reading

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Tokyo Auto Salon: This Isuzu Elf was incredibly popular

Our final feature from the Tokyo Auto Salon is a vehicle that we probably would have walked right by, but proved immensely popular with our Japanese friends. Built by students at the Fukushima Science and Technology College, the 1990 Isuzu … Continue reading

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MARKETWATCH: 2018 Monterey auction round-up

The collector car auctions that occur each year as part of Monterey Car Week are a widely accepted barometer of the state of the marketplace, perhaps even more so than the January auctions of Scottsdale. The clientele in Monterey represents … Continue reading

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EVENTS: 2018 New Year Meeting, Part 04 — Trucks

The New Year Meeting has plenty of cars and wares, but one needs to get them to the show in style. We’ve covered the classics, now let’s look at some of the commercial vehicles — utes, vans and trucks — that are … Continue reading

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Happy St. Patrick’s Day from JNC

Happy St. Patrick’s Day from JNC! Here’s some midori cars for you’re viewing pleasure.

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EVENTS: New Year Meeting 2017, Part 08 — Leaving in Style

The New Year Meeting is an magical festival of vehicular awesomeness, but what happens when the party’s over? Most owners drive their cars home, but sometimes you want to ship your precious cargo. With many areas of Japan more crowded … Continue reading

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EVENTS: New Year Meeting 2017, Part 03 — Isuzu and Hino take center stage

Each year the Japanese Classic Car Association celebrates a different featured marque at the New Year Meeting. Cars belonging to the featured marque are gathered for a concours d’elegance competition with awards voted on by judges from various Japanese automotive publications. However, … Continue reading

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EVENTS: 2016 New Year Meeting, Part 02 — The Parking Area

In Part 02 of our New Year Meeting coverage, we delve into the parking area to unearth gems as good as anything inside the show. Some of them aren’t able to make it simply because of the age cutoff, others perhaps … Continue reading

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EVENTS: 2015 Nostalgic2Days, Part 02

One of the featured marques at this year’s Nostalgic2Days was Isuzu. It’s a brand that usually doesn’t get much love, here or in Japan, so it was a rare opportunity to see some machines from the company’s own collection. 

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Friday Video: Nissan Cedric vs. Isuzu Elf

How do you stop a steamrollin’ Isuzu Elf with just a standard-issue unmarked Nissan Cedric? With aviator shades, driving and bullets!

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