Tag Archives: e10

1970 KE10 chases Toyota GR Corolla in new ad that is cringe

In Toyota’s latest ad for the raucous GR Corolla, a cameo by a 1970 KE10 almost threatens to steal the show. Not only that, but there are several references to past Toyota commercials, some obscure enough that only Toyota nerds … Continue reading

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1969 Toyota Corolla driven 350,000 miles by original owner heads to museum

In 1969 Shougo Asada, 24 years old at the time, bought his first car. a KE10 Toyota Corolla. Now he’s 77 and still driving that same Corolla. Under Asada-san’s care, the car has traveled 563,632 km, or 350,225 miles. But … Continue reading

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Toyota Corolla celebrates 50 millionth sold with manga series

This year marked a milestone for the unassuming Toyota Corolla. The bestselling nameplate in history sold over 50 million units. In Japan, Toyota celebrated by releasing a trio of special edition cars and a series of Corolla-oriented comic strips that … Continue reading

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Toyota Supra owner selling car to pay for his cat’s medical expenses finds there is still good in the world

The pandemic has been a reset for mankind, with shelter-in-place orders last year giving us time to wrench on our projects and spend time with our loved ones. However, one man in Osaka was posed with a very difficult choice … Continue reading

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Can you identify these classic Nissan-shaped senbei crackers?

Say you’re a hard-core Nissan nut, you’re feeling a bit peckish, and a plain old non-Nissan snack simply won’t do. Fortunately for you, Nissan has officially issued a new line of senbei (rice crackers), one of Japan’s most popular munching options, … Continue reading

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SHOWA SNAP: Everyone come see the brand new 1966 Toyota Corolla

The debut of the Toyota Corolla was a big deal in 1966. Though, it’s quite likely that even Toyota didn’t know how big of a deal the new model would be. The idea was a small but sporty compact that … Continue reading

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ART CORNER: Here’s your classic Toyota papercraft

If you’ve ever visited the Toyota Automobile Museum, you may be familiar with the exclusive papercraft they give away at the info desk. It changes every so often, so you’ll never get the same one twice. Well, the museum has … Continue reading

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KIDNEY, ANYONE? The Corolla that started it all

The Toyota Corolla is the best selling nameplate in automotive history. It’s a household name, recognizable around the world to car enthusiast and normie alike, and has been produced for 12 generations and 53 years consecutively.  Go back to its … Continue reading

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EVENTS: 2019 All-Toyotafest, Part 03 — Classics that Started It All

It’s hard to believe, but this year’s Toyotafest was the 24th of annual shows held by the Toyota Owners and Restorers Club. It’s been almost a quarter century since the first one took place, and at that first one all … Continue reading

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EVENTS: Final New Year Meeting, Part 02 — The End of an Era

After 42 years, the New Year Meeting, once the biggest classic car show in Japan, is no more. The Odaiba venue where the event is held will soon be bulldozed, making way for the future. We’ve covered New Year Meetings … Continue reading

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EVENTS: The Final New Year Meeting, Part 01

It is with a heavy heart that we bring you this report on 2019’s New Year Meeting, held on the fourth weekend of January, for it is also the very last New Year Meeting. period. Twelve years ago, JNC became … Continue reading

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The 2019 Toyota Corolla is not the best car in this 2019 Toyota Corolla commercial

A new European commercial for the 2019 Toyota Corolla shows the hatchback speeding through the desert, leaving in its dust old milestones of automotive history. Pre-war racers, hot rods, and even Toyota’s own historic models are passed, implying that the … Continue reading

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VIDEO: Restored 1967 Toyota Corolla KE10

One of our favorite episodes of Grassroots Garage was recently posted, and features a restored 1967 KE10 Toyota Corolla. It’s a beautiful example, one that hails from the first year Corollas were imported into Australia. The owner, Nat, achieved the … Continue reading

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SHOWA SNAP: Fastbacks abound in 1975

Every time you see a new crossover ambling down the street, clogging your view, remember what life could have been. In this 1975 Japanese street scene, fastbacks are everywhere. In the car park to the right there’s a Corona Mark … Continue reading

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NEWS: 2018 Japan Automotive Hall of Fame inductees include 1966 Toyota Corolla, Honda CB 750

The Japan Automotive Hall of Fame has announced its 2018 inductees. Three vehicles and three significant figures in Japanese motoring history will now be forever honored for their part in the country’s auto industry. Here’s what (and who) they are.

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VIDEO: A complete snapshot of Nissan circa 1974

A short film made in the UK shows a complete snapshot of Nissan’s activities in what appears to be 1974. After a brief history of the carmaker’s early history, it delves into the company’s extensive manufacturing and R&D efforts. And … Continue reading

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SHOWA SNAP: Nakagin Capsule Tower, 1972

Designed by Kisho Kurokawa, the Nakagin Capsule Tower is one of Tokyo’s most famous buildings, and a symbol of Japan’s post-war emergence as an innovator of industrial design. The building consisted of two concrete towers and 140 modular capsules, each … Continue reading

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EVENTS: All-Toyotafest 2018, Part 05 — A whole lot of RWD

Toyota still makes large sedans, economical cars with transversely mounted engines, and powerful sports cars (at least in V8 form), but the once plentiful species of lightweight, rear-wheel-drive compact has dwindled to just one model. Toyotafest might be the last place in the … Continue reading

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VIDEO: Walk through Toyota history with this new Crown ad

Not content to update a mainstay of Japanese culture with the debut of the new Century last week, Toyota has now unveiled a redesigned version of Japan’s second-most time-honored model, the Crown. The fifteenth generation goes on sale today, marking an … Continue reading

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VIDEO: Toyota made some ads about long-time Corolla owners

Toyota Japan is continuing its celebration of the 50th anniversary of the Corolla with a series of videos about owners who have driven their Corollas for a very long time. 

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